Job Offer

So I've been in the process of interviewing for a new job the past two weeks. I was turned down for the job I really wanted (FAE), but later that day offered another role. It's not exactly my dream job, but I think it's a good role, and would provide some new and interesting challenges. The pay is a lot better, as are the benefits, but on the other hand, I feel some loyalty for my current company. They flew me home on short notice for a family emergency, even though I was supposed to come home the next week anyway, and they've treated me very well over the past year.

I have to decide by Monday at the latest, and I really don't know what to do. I'm leaning towards taking the new job, but it's based mainly on the compensation side, not the work side. And the fact that I have so many friends (okay, a couple of friends) at my current company isn't making it any easier.

At times like this I wonder how other people make these choices. I had a friend who used to flip a coin to decided everything (it went so poorly that I was actually supposed to shoot the coin later on). Other people are clinical and place the pros and cons on a chart, mapping out which is the better choice. Some go with their heart. Any advice on how I should approach making these choices?